ABC Fund management company
Background of Industry and ABC Company
The fund industry stepped into a rapid growth period, in recent years the growth rate of this industry will reach 20~40% annual, till 2010, the scope of the fund industry might be 2000 billion. Before we implement the BSC project, the CSRC approved 50 fund management company (31 Domestic companies and 19 sio-foreign companies) , launching 221 funds; total capital reached about 500 billion RMB.
As the first sino-foreign fund management company in China, the ABC fund Co., Ltd , was duly established in the end of 2002, CMF has the following sponsors: China Merchants Securities Co. Ltd., China Power Finance Co. Ltd., China Hua Neng Finance Co. Ltd., Cosco Finance Co. Ltd. and ING Group. The main businesses of the company include launching of funds, fund management and other businesses permitted by CSRC. Currently, the ABC company consists of 18 departments include the Investment Management Department, Investment Trading Department, Marketing Department, Client Services Department, etc Its assert less than 12 billion.

Background of the BSC project
Under the fierce compete, the ABC fund company attracted lots of qualified institution investors by its creative, investment manner and performance. The ABC fund company became the Top Three Fund Company in this industry. But for some reason, the company came up against some difficulties on operation, investment and internal management. The assert volume under its management reduced 20 billion. The ABC company decided to implement the BSC project to solve following key problems:
     1.Clarify its strategy objectives.
     2.Establish a dynamic strategy management system to trace and evaluate the performance.
     3.Linkage department and employee’s work to company’s strategy objectives to assure the horizontal         and vertical alignment.
     4.Design the performance evaluation index according to company’s objectives. With this tool, the ABC         company can evaluate the operation status. Besides this the ABC company linkage the evaluation         management to incentive system.

Implement the BSC project
Considering ABC company’s situation and challenge it faced, the project team focused following problems:
     1.Clarify the strategy objectives covered all level of the company. Define the long-term objectives, including         profit improvement capacity, stable volume of management asset, new business development, human         recourses, culture, strategy performance, structure etc.
     2.Cascade the company’s objectives to 18 departments and all related positions. Strengthen the strategy         execution by abundant strategic communication.
     3.Develop the individual balance score card according to the strategy objectives. Focused on horizontal and         vertical alignment. Linkage the strategic performance, encourage, salary to the measures, initiatives in the         score card. Drive the organization and individual to achieve the objective.
     4.Established the strategy management system, including the OSM(Office of Strategy Management), system,         process, IT system, to ensure the strategy management system run smoothly.

Two years later the ABC Company achieved breakthrough performance
Financial performance
     · Property increased 3.86 billion, reached 50 billion>>> average increase 26.8% monthly
     · Revenue increased 700% >>> average increase 46.67% monthly
     · Output per employee increased 6 times>>> average increase 40% monthly
     · Operation profit increased more than 20 times

Non-financial performance
     · Number of customers increased 750%.
     · The ICBC, CCB and the CEB became the fund consignee.
     · Get the “Investment Service Praise” issued by New Financial Economist.
     · Get the “2006 the Best Fund Company title ” issued by Asian Investor.
     · Get four praises issued by New Media.
     · Be selected as ”Shenzhen Well-Known Brand”.
     · Get the “2006 Best Client Service Praise” issued by 21st Century Business Herald.
     · Get the “2006 Remarkable E-commerce Praise ”